Done For You · ChatGPT Ads

ChatGPTAdsAgency

A done-for-you ChatGPT Ads agency. We build, launch, and scale campaigns inside the new highest-intent surface on the internet.

Led by 12-yr media buyerEx Neil Patel
+300
ADS LAUNCHED
+50
BRANDS SCALED
+10M
REVENUE GENERATED

Founder's 12-year career totals · all paid channels

The Opportunity

ChatGPT is the new search bar.
The ad inventory is just opening.

Hundreds of millions of buyers now start product research inside ChatGPT instead of Google. They ask comparison questions, brief purchase decisions, and accept AI recommendations as fact.

Advertisers that show up inside that conversation early will compound an advantage that paid search took fifteen years to build. GPT Ads AI is the done-for-you ChatGPT Ads agency that runs the channel for you while it is still wide open.

6 markets
US · CA · AU · NZ · BR · MX*
Free + Go
User tiers shown ads
$3-5
OpenAI-recommended starting CPC*
$60
Default CPM max bid*

*Source: OpenAI Help Center, Ads in ChatGPT: The Basics (May 2026). Recommended starting bids — actual CPCs are determined by a relevance-weighted second-price auction. Ads Manager is available in nine markets — the US, UK, Canada, Australia, New Zealand, Japan, Korea, Brazil and Mexico — with 31 European countries listed as coming soon; feature availability rolls out market by market during the beta.

What We Do

Full-service ChatGPT Ads management.

See all services

Creative Production

On-brand static, video, and conversational creative shipped weekly. Built for the way buyers actually evaluate products in 2026.

Campaign Launch

OpenAI Ads Manager account setup and advertiser verification, context hints and ad-group architecture, brand-term defence against competitor conquesting, product feed campaigns for retail catalogs, pixel and Conversions API plumbing, and a launch checklist your in-house team can audit.

Optimization & Scaling

Daily account work, weekly creative iteration, and the move from click-buying to conversion-optimized (oCPC) bidding once event volume supports it — scaled in a way that protects margin.

Reporting & Insights

Full-funnel attribution that ties spend to revenue — dynamic URL macros joined to your analytics, monthly reconciliation, and weekly written analysis you can forward to your board.

How It Works

How to run ads
on ChatGPT.

ChatGPT Ads is self-serve. Anyone can open OpenAI Ads Manager at ads.openai.com, clear advertiser verification, and be live the same afternoon — there is no invite list, no published minimum spend, and no OpenAI agency certification programme.

Setup is the easy part. What separates a channel from an experiment is bidding discipline, creative volume, and measurement that survives an audit. Here is the whole sequence, with the guide for each step.

Have us run it instead
  1. 01

    Open an OpenAI Ads Manager account

    Sign in at ads.openai.com, clear Persona identity verification, add advertiser details and a billing method. Self-serve, no invite list, no minimum spend published.

    Account setup walkthrough
  2. 02

    Structure campaigns and set bids

    Campaign, ad group, ad. Choose Reach (CPM) or Clicks (CPC), then work down from OpenAI's $3–5 recommended starting CPC and $60 default CPM max bid inside a relevance-weighted second-price auction.

    Inside ChatGPT Ads Manager
  3. 03

    Write the ad and set context hints

    Advertiser name, favicon, title, copy, landing page, image asset. Context hints tell OpenAI which conversations you belong in — this is the closest thing the channel has to keyword strategy.

    How context hints work
  4. 04

    Instrument tracking before you spend

    OpenAI Pixel and the Conversions API together with a shared event ID for deduplication, dynamic URL macros joined to your analytics, and the oppref click reference preserved through redirects.

    Conversion tracking setup
  5. 05

    Move from clicks to conversions

    Once event volume supports it, migrate from CPC buying to conversion-optimised (oCPC) bidding, then reconcile Ads Manager against your revenue system every month.

    Conversion-optimised campaigns

Also worth reading before you budget: what ChatGPT Ads actually cost, how the auction works, and product feed campaigns for retail catalogues.

Who We Work With

Built for operators who already
know how to spend money on ads.

We are most useful to teams already running paid acquisition that want a partner who treats ChatGPT as a serious channel, not a science fair project.

DTC eCommerce

Skincare, supplements, apparel, and consumer electronics brands using AI ads to break the Meta-and-Google duopoly.

B2B SaaS

Vertical SaaS, dev tools, and AI-native products that need pipeline from buyers who research inside ChatGPT.

High-Ticket Services

Agencies, consultancies, financial services, and home-services operators that win on lead quality, not click volume.

How We Work

Four steps from kickoff
to compounding spend.

01

Discovery & audit

We learn your offer, margin, audience, and existing channels, then audit your creative library and conversion path.

02

Strategy & creative

You get a 90-day campaign plan, audience map, and the first batch of AI-native creative within two weeks.

03

Launch & instrument

We stand up accounts, install tracking, and ship the first live campaigns. Nothing goes live without revenue attribution wired.

04

Iterate & scale

Weekly creative drops, daily account work, monthly strategy reviews. Spend ramps as CAC holds.

Tarun Kapoor, founder of GPT Ads AI
Founder-Led

12 years of media buying
running your account.

Tarun Kapoor founded GPT Ads AI after a career inside the industry's most demanding rooms — enterprise media buying at GroupM, WPP, and Ogilvy & Mather, then $3.5M+ of bottom-line impact as senior buyer at Neil Patel Digital, then the top-1% freelance network at Toptal's Growth Collective. He now advises Fortune 500 marketing teams and venture-backed startups as a fractional CMO.

When you hire GPT Ads AI, that is the operator running your account.

Read the founder story
The Result

What a ChatGPT Ads channel
looks like after 90 days.

All case studies
DTC Supplements

From single-channel to scaled ChatGPT acquisition

The baseline

An 8-figure supplements brand was reliant on Meta for 92% of new-customer spend. CAC had risen 38% year over year. They wanted a second compounding channel.

What we ran

We launched ChatGPT Ads as a parallel channel within 11 days. Built a creative system mapped to high-intent buyer questions, instrumented server-side tracking, and migrated 18% of Meta budget into the new channel as performance proved out.

We treated ChatGPT as an experiment for six months and learned nothing. GPT Ads AI ran it as a P&L channel from day one.

Head of Growth — DTC supplements brand
-31%
Blended CAC, 90 days
3.4x
ROAS on ChatGPT Ads
+22%
New customer growth MoM
Book a call

30 minutes. We will map the same 90-day structure to your margin and tell you plainly whether ChatGPT Ads clears it. Reply within one business day.

Figures are from a GPT Ads AI engagement, measured against the client’s pre-engagement baseline stated above. Results vary with offer, margin, and category — see all case studies for the full set.

Track Record

The record
behind the retainer.

ChatGPT Ads is fifteen months old, so nobody has a decade of results on it in isolation — and nobody should be running it in isolation either. The record below comes from Conversion.is, our sister agency run by the same operator: full-funnel paid programs where ChatGPT Ads sits alongside Meta, Google and TikTok, and spend moves to whichever channel is carrying the margin.

$184M+
Revenue driven for clients
+247%
Average ROAS lift
200+
Brands served
Since 2018
Running paid acquisition
Platform partner credentials
  • Google Premier Partner 2024
  • Meta Marketing Partner
  • TikTok for Business — Strategic Agency 2023
  • Amazon Ads Advanced Partner
  • Shopify Partner
  • Apple Search Ads Partner
Tarun is a brilliant professional. If you want to invest in online advertising, you can trust his work with your eyes closed.
Jessica Torres
CRM & Sales Ops Specialist, EVEO
Reported to Tarun
I rarely come across real talents who stand out like Tarun. Tarun's ability to handle multiple projects was unlike any I've seen before.
Arnav Girdhar
Digital Head, Miduty · ex-GroupM
Same team
Tarun was extremely helpful. His deep knowledge of social ads best practices helped us nail down our approach.
Raksha Gupta
Group Head, Publicis Global Delivery · ex-Sprinklr
Worked together
Tarun has the best domain knowledge and is a true professional. I highly recommend him.
Sarvam Bansal
Founder & MD, Olevea
Same team
Once he sets his mind on something, he goes after it and keeps going until it gets done.
Roy Opata Olende
UXR & Research Ops Leader · Zapier, The Browser Company
Same team
Tarun is simply amazing at social media marketing. He single-handedly managed big accounts and gave amazing insights.
Gargi Bannerjee
Digital Marketing Lead · ex-WPP, IPG
Same team

Recommendations for Tarun Kapoor from clients and colleagues across his career, and client results from Conversion.is — GPT Ads AI's sister agency, founded and run by the same operator. Those engagements are full-funnel paid programs in which ChatGPT Ads runs alongside Meta, Google and TikTok, so the figures reflect the whole program rather than any single channel in isolation.

Choosing an Agency

A specialist channel,
not a line item.

Most agencies selling ChatGPT Ads in 2026 are repositioned paid search shops, and a good number are selling AI visibility work under an advertising label. Four things separate an operator from a repositioner — and every one of them is checkable before you sign.

Read the agency buyer's guide

Fixed retainer, never a percentage of spend

We are paid for the work, not for your media budget — so the advice you get when a campaign underperforms is not quietly priced against our own revenue.

You own the ad account, pixel, and data

We operate through permissioned access in Ads Manager. Changing agency should never cost you your conversion history.

Live accounts, current platform

Conversion-optimized bidding, product feed campaigns, dynamic URL macros, automatic advanced matching — we run what shipped this quarter, not what launched last year.

Written analysis, not a dashboard link

A dashboard tells you what happened. Every week you get what we tested, what it cost, and what happens next.

Book a discovery call
Common Questions

Quick answers before the call.

Everything below is answered from live accounts on the current platform — not from last quarter’s launch coverage. If your question is not here, ask it on the call.

Full FAQ

Still weighing agencies? The buyer’s guide has the nine red flags, the questions to ask, and what a strong answer sounds like.

How to choose a ChatGPT Ads agencyBook a call

What is a ChatGPT Ads agency?

A ChatGPT Ads agency is a done-for-you partner that plans, builds, launches, and optimizes advertising campaigns inside ChatGPT on your behalf — covering strategy, creative production, account setup in OpenAI's Ads Manager Beta, daily optimization, and reporting. GPT Ads AI is a specialist ChatGPT Ads agency for DTC, SaaS, and high-ticket service brands.

Why hire a ChatGPT Ads agency instead of running ads in-house?

ChatGPT Ads is a new, fast-moving channel with its own auction, creative format, and relevance-matching system. A specialist ChatGPT Ads agency brings live-campaign experience, a weekly creative pipeline, and revenue measurement so you capture the under-priced early auction without burning budget on a learning curve. GPT Ads AI runs the channel end-to-end on a fixed monthly retainer.

How do I run ads on ChatGPT?

Five steps. Create an account in OpenAI Ads Manager at ads.openai.com and clear Persona identity verification; add billing and advertiser details; build a campaign on a Reach (CPM) or Clicks (CPC) objective; write the ad unit — advertiser name, favicon, title, copy, landing page URL, image asset — and set context hints so OpenAI matches you to the right conversations; then install the OpenAI Pixel and Conversions API before you spend a dollar, so revenue is attributable from the first impression. Setup itself takes an afternoon. The difficulty is everything after it: bidding, creative velocity, and measurement. GPT Ads AI runs all five steps for you.

What is OpenAI Ads Manager and how do I sign up?

OpenAI Ads Manager — also called the ChatGPT Ads Manager, currently in beta — is OpenAI's self-serve advertising platform at ads.openai.com. It is where you create an ad account, structure campaigns and ad groups, set CPC or CPM bids, upload creative, manage product feeds, and read performance reports. Sign-up is self-serve: log in with an OpenAI account, complete Persona identity verification and advertiser details, then add a billing method. There is no invite list and no OpenAI agency certification programme.

What is the minimum spend for ChatGPT Ads?

OpenAI publishes no minimum spend and no rate card for self-serve Ads Manager — you set a daily or lifetime budget and a max bid. The $50K–$250K figures still circulating come from the earlier managed-beta era and no longer describe self-serve access. Practically, GPT Ads AI recommends at least $10,000 a month in media so the auction returns a readable signal. Below roughly $3,000 a month you will collect impressions but never enough conversions to optimise against.

How much does a ChatGPT Ads agency cost?

Management fees in 2026 cluster into three bands: roughly $1,500-$3,000 a month for small-business packages, $3,000-$10,000 a month for specialist and mid-market management, and custom pricing above that for enterprise multi-channel programs. That is the management fee only — media spend is separate. GPT Ads AI charges a fixed monthly retainer from $5,000 with no percentage of ad spend, and recommends a minimum $10,000 monthly media budget so the channel produces a readable signal.

What is the difference between a ChatGPT Ads agency and a GEO agency?

A ChatGPT Ads agency buys paid placements in the ChatGPT auction — it operates an ad account, sets bids, ships creative, and is accountable for cost per acquisition. A GEO (generative engine optimization) agency works the organic side, influencing whether and how ChatGPT, AI Overviews, Perplexity, and Gemini cite your brand in their answers. Both matter and the strongest programs run them together, but they are separate budgets, separate skills, and separate measurement.

Do ChatGPT Ads influence the answers ChatGPT gives?

No. Per OpenAI, the ad system runs separately from the model that generates responses — advertisers cannot buy influence over ChatGPT's reasoning, ranking, or recommendations. Ads are clearly labelled as sponsored and visually separated from the answer, and OpenAI does not share raw chat histories, personal details, or memories with advertisers. Ads are also withheld around sensitive categories such as mental health, medical advice, and politics. If your goal is to change what ChatGPT says organically, that is generative engine optimisation (GEO) or answer engine optimisation (AEO) — a different discipline, a different budget, and not what an ad buy delivers.

Is a competitor bidding on my brand name inside ChatGPT?

Possibly, and most brands have never checked. ChatGPT Ads match on conversation context, so a prompt that names your brand — "is [brand] worth it", "[brand] vs [competitor]" — is exactly the high-intent moment a rival will target. There is no brand-exclusion setting that protects you by default, which makes brand defence an active campaign rather than a safeguard you can assume. We audit brand-term exposure on every engagement before a dollar of prospecting budget moves.

How do ChatGPT Ads CPMs compare with Meta, Google, and LinkedIn?

ChatGPT prices above social and closer to search. OpenAI's default CPM max bid is $60 and its recommended starting CPC is $3–5, against roughly $15–20 CPM on Meta, $20–40 CPM on Google Search, and around $33 CPM on LinkedIn. Read on its own that comparison is misleading: a ChatGPT impression lands mid-decision, inside a conversation where the buyer has already described their problem in their own words. The benchmark that matters is cost per acquisition and cost per pipeline dollar, not cost per thousand impressions.

Are ChatGPT Ads worth it?

For some businesses, not yet. ChatGPT Ads is worth it when you have proven paid demand elsewhere, margin that tolerates a $3–5 CPC, at least $10,000 a month in media, and conversion tracking already working. It is not worth it if you want cheap clicks, if your buyers sit on Plus, Pro, or Business plans and never see ads, or if you cannot yet attribute revenue. We would rather say that on the call than after the invoice.

What does GPT Ads AI actually do?

We are a done-for-you agency that builds, launches, and scales advertising campaigns inside ChatGPT and across the performance channels your buyers still use. We handle strategy, context hints and ad-group architecture, creative production, account setup, conversion tracking, oCPC bidding, product feed campaigns, daily optimization, and reporting.

How do you measure ChatGPT Ads performance?

Ads Manager Beta reports impressions, clicks, spend, CTR, average CPC, average CPM, and conversions at campaign, ad group, and ad level. We run the OpenAI Pixel and the Conversions API together with a shared event ID for deduplication, preserve the oppref click reference through redirects, add dynamic URL macros so ad-level data joins to your own analytics, and reconcile Ads Manager against your revenue system every month rather than quoting one number as truth.

Do I keep ownership of my ChatGPT ad account?

Yes, always. You own the ad account, the pixel, and the data sources; we operate them through permissioned team access in Ads Manager. On a channel this new, accumulated conversion history is an expensive asset to rebuild, and it should never be hostage to a renewal conversation.

Which industries do you run ChatGPT Ads for?

DTC and eCommerce (skincare, supplements, apparel, consumer electronics — including product feed campaigns), B2B SaaS and dev tools, and high-ticket professional services such as consultancies, financial services, and home services. The common thread is a working paid acquisition program and at least $10,000 a month in media budget, not a specific vertical.

How quickly can my first campaign go live?

Most engagements ship the first round of creative and a live test campaign within 7 to 14 days of kickoff. We move on a weekly release cadence after that.

Who is this best for?

Direct-to-consumer brands, B2B SaaS, and high-ticket service businesses spending at least 10,000 USD per month on paid acquisition and ready to add an AI-native channel.

What is a ChatGPT Ad?

A ChatGPT Ad is a sponsored placement that appears below relevant ChatGPT conversations. The unit includes an advertiser name, favicon, title, copy, landing page, and image asset. OpenAI selects which ad to show based on conversation context and intent, priced through a relevance-weighted second-price auction in Ads Manager Beta.

Who sees ChatGPT Ads?

OpenAI shows ads to logged-in adult users on the Free and Go tiers. Paid plans stay ad-free — Plus, Pro, and every Business plan, including Team, Enterprise, and Edu. Users OpenAI predicts to be under 18 are excluded, and users can switch to an ad-free experience through ads controls in their account settings.

Which countries can run ChatGPT Ads?

OpenAI's Ads Manager is available in nine markets: the United States, United Kingdom, Canada, Australia, New Zealand, Japan, Korea, Brazil, and Mexico. A further 31 European countries — the EU member states plus Iceland, Liechtenstein, Norway, and Switzerland — are listed as coming soon. Ads themselves are shown to Free and Go users in supported markets; Plus, Pro, and Business plans see none. Availability governs where you can open an account and buy, so confirm current specifics in Ads Manager before you commit budget.

Can a small business advertise on ChatGPT?

Yes. Self-serve Ads Manager publishes no minimum spend, so a local business can launch the same day it verifies. Whether it should is a different question: at a $3–5 recommended starting CPC, a small budget buys too few clicks to reach statistical confidence for months. Below roughly $3,000 a month, run it yourself as a learning exercise rather than paying an agency retainer that outweighs the media.

Can I run ChatGPT Ads through a DSP instead of buying direct?

You can — several demand-side platforms now resell ChatGPT inventory inside a wider programmatic buy, which suits brands who want it as one line in a consolidated omnichannel plan. Buying direct in OpenAI Ads Manager gives you the full native feature set: context hints, product feed campaigns, conversion-optimised bidding, dynamic URL macros, the OpenAI Pixel and the Conversions API — plus first sight of beta features. We buy direct, and we will tell you when a DSP is the better fit for your media mix.

What are your contract terms — can I cancel?

Month-to-month after an initial 90-day term, with 30 days' notice. The 90 days is not a lock-in tactic; it is the minimum honest window to instrument tracking, ship three or four creative rounds, and gather enough conversion volume to move from CPC to conversion-optimised bidding. You keep the ad account, the pixel, the creative, and the conversion history whether you renew or not.

Run your
ChatGPT
channel.

First campaign live in 7 to 14 days. The auction is still under-priced because most advertisers are not on it yet — and that is a window, not a permanent condition. Every month you wait, the CPC you inherit gets more expensive.

Book a discovery call

30 minutes, no deck. Here is the agenda:

  • 1. Your offer, margin, and current CAC.
  • 2. Whether your buyers sit on ad-eligible tiers at all — some do not.
  • 3. A brand-term exposure check: who is already advertising against your name inside ChatGPT.
  • 4. A number, a timeline, and a straight yes or no.

We reply within one business day. Roughly one in four enquiries gets told to wait — we would rather say it now than invoice for it later.