63 markets.One windowper market.
In one quarter, ChatGPT Ads went from nine countries to sixty-three — Europe, India, the Middle East and North Africa, and now Southeast Asia and Taiwan. Every market opens with thin competition and soft auction pricing, and that window closes as the rest of the category notices. We set the account up under the right entity, check your category against the country policy table, and localise the work so you launch in weeks, not quarters.
- Self-serve countries
- 63
- Per OpenAI's availability table
- Newest wave
- 7
- Southeast Asia and Taiwan, late September 2026
- Permanent settings
- 3
- Country, currency and time zone
- Policy columns
- 2
- US, and every other country
Where youcan buy.
OpenAI publishes self-service availability per country, and every country on the list now reads Available. The binding constraint is not where your customers are — it is where the legal entity that advertises and gets billed is based. The full list, and the rules around it, are in our ChatGPT Ads countries guide.
| Region | Countries | Count |
|---|---|---|
| The original markets | United States, United Kingdom, Canada, Australia, New Zealand, Japan, Korea, Brazil, Mexico | 9 |
| European Union | All 27 member states | 27 |
| Rest of Europe | Iceland, Liechtenstein, Norway, Switzerland, Türkiye | 5 |
| South Asia | India | 1 |
| Middle East and North Africa | Algeria, Bahrain, Egypt, Iraq, Israel, Jordan, Kuwait, Lebanon, Morocco, Oman, Qatar, Saudi Arabia, Tunisia, United Arab Emirates | 14 |
| Southeast Asia and Taiwan — newest | Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, Taiwan | 7 |
Southeast Asiaand Taiwan.
The late-September wave opened seven markets at once. They are not one market: languages, device mix and competition differ sharply, and a single regional hint set wastes most of the budget.
- Indonesia
- Malaysia
- Philippines
- Singapore
- Thailand
- Vietnam
- Taiwan
Legal in the US.Bannedeverywhere else.
Availability says whether you can open an account. It does not say whether your category can advertise. OpenAI's policy table has two columns — US, and all other countries — and for health and finance the second is far stricter. Target a country where your category is not allowed and you will see My ads cannot serve in the countries I selected.
Three settingsyou neverget back.
OpenAI states that country or region, currency and time zone cannot be changed after account creation, and that billing details and the payment card should match the entity and country the account was created under. For an international business that means one ad account per billing entity and currency — all reachable from one OpenAI login.
Daily minimums are set per currency. OpenAI has published the floors below; for euro, Gulf and Southeast Asian currencies we confirm the figure inside a draft campaign before planning.
| Billing currency | Published daily minimum |
|---|---|
| USD | 25 |
| GBP | 15 |
| CAD / AUD / NZD | 25 |
| JPY | 2,500 |
| KRW | 25,000 |
| BRL | 40 |
| MXN | 150 |
| INR | 725 |
The launchrunway.
- 1
Check the entity, not the audience
Self-service eligibility depends on where the legal entity that advertises and gets billed is based. We confirm which of your entities can open an account, and which market each account should serve, before anything is created.
- 2
Check the category against the country policy table
OpenAI's policy table has two columns: US, and all other countries. Supplements, consumer medical devices, legal services and most lending are allowed in the US and not allowed anywhere else. We find that out in the first call, not after a rejection.
- 3
Open each account with the right country, currency and time zone
Those three settings cannot be changed after the account exists. One account per billing entity and currency, with the time zone of the market it reports on. Brand, legal and account names set correctly on day one.
- 4
Instrument measurement before the first local-currency spend
Pixel, Conversions API and at least one conversion event validated on live traffic, with event quality checked. A market that opens with broken attribution produces a fortnight of data you cannot act on.
- 5
Localise context hints and creative per market
Context hints describe how people in that market phrase the problem in conversation. Bahasa Indonesia, Thai, Vietnamese and Traditional Chinese each get their own hint set — translating the English one is not localisation.
- 6
Budget in the account's currency
Daily minimums are set per currency and market. We confirm the floor in a draft campaign before planning, because a budget converted from USD tends to land just under it.
- 7
Stage the rollout
Two or three markets first, a full seven-day budget cycle read, then expansion. Launching ten countries at once produces one blended number that hides which markets actually work.
Answered
straight.
Which countries is ChatGPT Ads available in?
As of late September 2026, self-service Ads Manager is available in 63 countries: the original nine (US, UK, Canada, Australia, New Zealand, Japan, Korea, Brazil, Mexico), all 27 EU member states plus Iceland, Liechtenstein, Norway, Switzerland and Türkiye, India, 14 markets across the Middle East and North Africa, and Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam and Taiwan.
Is ChatGPT Ads available in Southeast Asia?
Yes. In late September 2026 ChatGPT Ads went live in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, plus Taiwan. All seven are listed as available for self-service Ads Manager.
Is ChatGPT Ads available in Europe?
Yes. The UK and all 31 European markets — the EU plus Iceland, Liechtenstein, Norway and Switzerland — are listed as available, along with Türkiye. OpenAI also notes that advertisers in the new European markets can get started through its Ads Solutions team, agency partners or technology partners.
Can my company use ChatGPT Ads if it is registered outside those countries?
Not through self-service. OpenAI requires the legal entity that advertises and is billed to be based in an available country. You can still sign up to be notified when your country opens, and larger advertisers can contact the OpenAI Ads team.
Can we take our US ChatGPT Ads program to other countries?
Only if your category is allowed there. OpenAI's policy table is far stricter outside the US: dietary supplements, consumer medical devices, legal services and several lending products are allowed in the US and not allowed in any other country. You also need an account under an entity based in the new market, with its own currency.
What is the minimum daily budget outside the US?
It depends on the billing currency. OpenAI has published 25 USD, 15 GBP, 25 CAD, 25 AUD, 25 NZD, 2,500 JPY, 25,000 KRW, 40 BRL, 150 MXN and 725 INR. For other currencies, confirm the floor in a draft campaign in your own account.
Can I target a region or city inside a country?
Country-level targeting is available everywhere. In the US, state, DMA and ZIP targeting are also supported. Product feed campaigns are limited to country-level targeting in every market.
Should we wait before launching in a newly opened market?
No. New markets start with few advertisers bidding and soft auction prices, and that window closes as the category notices. Account setup, billing and measurement take real calendar time, so start them now.