ChatGPT Ads Countries: All 63 Markets Where You Can Advertise (2026)

Six months ago this page would have been a list of nine countries and a long queue. It is now most of the world's developed advertising markets, and the list moved four times in a single quarter. That speed is the reason this guide exists: the availability table is simple, but the rules around it — which entity can open an account, what locks forever at signup, which ad categories are legal outside the United States, what currency your budget floor is set in — are where international launches actually go wrong.

Every country where ChatGPT Ads Manager is available

OpenAI publishes one table: country, and self-service availability. Every country in it currently reads Available. We have grouped them by region so the shape of the rollout is visible.

If your country is not in that table — or appears as Coming Soon — self-service access is not open to you yet. OpenAI's guidance is that you can still sign up at ads.openai.com and you will be notified when it opens in your country. Larger advertisers with more complex needs can also contact the OpenAI Ads team for sales support.

How the map moved in 2026

The practical lesson is ours, but it has held every time: a market opens before most of the category notices. Auction prices in a new market start soft because few advertisers are bidding, and they only rise from there. The window is measured in weeks, not quarters.

The rule that decides eligibility: where your legal entity is based

This is the single most misunderstood point about ChatGPT Ads availability, so it is worth being exact. OpenAI's availability note reads: "To use self-service Ads Manager, the legal entity that will advertise and be billed must be based in a country listed as available."

• It is about the advertiser, not the audience. A Singapore-registered company became eligible to self-serve when Singapore opened — regardless of where its customers are.
• It is about the billed entity, not the person clicking Sign up. An agency employee in Dubai creating an account for a German client is creating it for the German entity, and the German entity is the one that must be in an available country.
• Your billing details have to match it. OpenAI's billing guidance is that your billing information and payment method should match the business entity and country used when the account was created. A US-registered account should use a US billing address and payment method; a card from another country may not be accepted.
• Billing under a different entity usually means a different account. If you need to bill under a different country, region or legal entity, OpenAI says you may need to create a separate advertiser account with the correct business and billing information.

Two ways in: self-service, or through OpenAI and its partners

Note the phrase account creation and self-service availability are separate. You can create an OpenAI login and even an advertiser account before your country opens; what you cannot do is buy through self-service until the table says your country is available.

Three settings you choose once and can never change

OpenAI's account setup documentation is blunt: review your country or region, currency and time zone before submitting, because "these three settings cannot be changed after account creation." For a single-market business this is a formality. For an international launch it is the most consequential decision in the whole setup.

Our rule of thumb: one ad account per billing entity and currency, with the time zone of the market you care about most. A group with a Singapore entity and a UK entity runs two accounts, not one. Because one OpenAI login can hold several ad accounts, this is less painful than it sounds — see ChatGPT Ads account, brand and legal names for how multiple accounts and the 10-account creation limit work.

The policy trap: what is legal in the US is often banned everywhere else

Availability tells you whether you can open an account. It does not tell you whether your category can advertise in a given market — and for regulated categories the answer changes sharply at the US border. OpenAI's policy eligibility table has two columns: US and All Other Countries. For health and finance, the second column is far stricter.

Two consequences worth stating plainly. A supplements brand that runs profitably on ChatGPT Ads in the US cannot take that program to Europe, India, the Gulf or Southeast Asia — the category is not allowed outside the US at all. And a fintech expanding abroad will often find its category moves from allowed to restricted to select approved advertisers, which OpenAI says it is not currently accepting applications for in certain categories.

OpenAI also documents the error you will see: "My ads cannot serve in the countries I selected" — shown when a campaign's target countries include one where the ad's policy category is not allowed. The fix is to remove the country or appeal if you believe the category was misapplied. Appeal through Ads Manager is OpenAI's stated fastest path; contact support only if no appeal option exists or an appeal has been pending more than seven days.

Budgets and currencies in new markets

Minimum daily budgets are set per market and currency, not as a single global number. OpenAI's Daily Budgets article gives the standard US minimum as $25. Minimums OpenAI has published for other billing currencies include:

OpenAI has not published a consolidated minimum table for the euro, the Gulf currencies, or the Southeast Asian currencies at the time of writing. Confirm the floor inside a draft campaign in your account's currency before you set a plan. Budgets planned in USD and converted after the fact have a habit of landing just under the local floor.

Three budget mechanics apply everywhere and are easy to get wrong in a new market:

• A daily budget is an average over seven days, not a same-day cap. OpenAI bills up to twice the daily budget on any single day, and never more than seven times it across the seven-day period. A launch that looks like it overspent on day two is usually working as designed.
• With fixed bidding, the daily budget must be at least your highest effective bid across the campaign's ad groups, including audience bid adjustments. In a market with a high-value conversion bid cap, that rule can set a higher floor than the currency minimum.
• Your card is charged against a payment threshold, not your budget. New self-serve accounts start at a low threshold that rises with successful payments, which means a new-market account generates many small charges early on.

Targeting inside a country

• Country-level targeting and exclusions are available in every market.
• In the United States, OpenAI also supports state, designated market area (DMA) and ZIP code targeting. Sub-country availability varies by market, so search the location picker during setup to see what exists where you intend to run.
• Product feed campaigns are country-level only. OpenAI states that new product-feed campaigns support geographic targeting and exclusions only at country level. See the product feed guide.
• Platform targeting — iOS app, Android app, or web — is set per campaign, and device mix varies far more across Southeast Asia and the Gulf than across Western Europe. Treat the split as a per-market decision.

Multi-country product catalogs

If one catalog serves several markets, the feed itself carries the country logic. OpenAI's product feed schema includes target_countries and store_country, alongside price with an ISO 4217 currency. A catalog built for the US with USD prices and target_countries: US does not become a Singapore catalog because the Singapore market opened. Build country-correct rows — local currency, local availability, local landing pages — before you point a Singapore campaign at them.

Southeast Asia and Taiwan: what is actually different

The seven newest markets are not one market. What follows is operating judgement, not OpenAI documentation.

The underlying rule is the same one that governs context hints everywhere: hints describe how people in that market phrase the problem in conversation, and translating an English hint set is not the same as writing one. Our context hints guide covers the method.

Launching in a newly opened market: the order that works

1. Confirm your legal entity's country is in the availability table — not your customers' country.
2. Check your category in the policy table. If the All Other Countries column says Not allowed, stop here.
3. Open the account with the right country, currency and time zone. They cannot be changed later.
4. Complete billing with a matching address and payment method, then confirm your logo and your Account, Brand and Legal names under Settings → General.
5. Install and validate measurement before spend — pixel, Conversions API, and at least one conversion event. Check event quality once events flow.
6. Localise context hints and creative per market, and set country-correct feed rows if you run product feeds.
7. Confirm the currency's daily minimum in a draft campaign and set budgets in that currency.
8. Launch two or three markets, not ten. Read a full seven-day budget cycle before expanding, so one blended number does not hide which markets work.

Sources and further reading

• OpenAI Help Center — Ads Manager Availability
• OpenAI Help Center — Ads Manager Account Setup
• OpenAI Help Center — Billing & Payment
• OpenAI Help Center — Daily Budgets
• OpenAI Help Center — Troubleshooting Common Onboarding and Policy issues (the country policy table)
• OpenAI Help Center — Create Campaigns from Product Feeds
• GPT Ads AI — ChatGPT Ads news timeline, account setup, what ChatGPT Ads cost