ChatGPT Ads,run as aP&L channel.
A senior operator runs your ChatGPT Ads end to end — account, structure, context hints, creative, bidding, measurement, and reporting — on a fixed monthly retainer with no percentage of spend. This is the core engagement; the specialist pages below go deeper on one problem at a time.
- From
- $5,000
- Per month, Launch tier, up to $40k managed spend
- Spend fee
- 0%
- Fixed retainer, never a share of media
- Creative cadence
- Weekly
- 3–6 new ads every week
- Initial term
- 90 days
- Then month-to-month, 30 days' notice
What managementcovers.
| Area | What we do | Tier |
|---|---|---|
| Account | Ads Manager setup, Persona verification, billing, roles, API keys | Included |
| Structure | Campaigns per objective and market; ad groups per buyer moment | Included |
| Context hints | Audience–Intent–Topic hints authored and revised weekly | Included |
| Creative | 3–6 new titles, descriptions, and images per week | Included |
| Bidding and budget | Maximize results vs manual, bid caps, seven-day pacing | Included |
| Measurement | Pixel, Conversions API, event matching, VTA read correctly | Included |
| Reporting | Weekly written analysis on weekly cohorts, not a dashboard link | Included |
| Cross-channel | Meta, Google, TikTok, LinkedIn alongside ChatGPT | Scale and Operate |
Go deeper onone problem.
Most brands arrive with a specific job rather than a blank sheet. Each of these is part of full management and also available on its own.
- Campaign ManagementCampaign structure, bidding & targetingObjective selection, Maximize results versus manual bidding, platform targeting across iOS, Android and web, and budget strategy — including the decisions that cannot be reversed after launch.
- Account SetupAds Manager account setup & accessOpenAI Ads Manager sign-up, Persona verification, account info, billing, and team roles — done in the right order so the account is approved once and campaigns actually serve.
- CreativeAd creative & context hintsTitles, descriptions, and square images written for the six-component ChatGPT ad unit, paired with context hints that put the ad under the right conversation.
- Product FeedProduct feed & shopping campaignsFeed spec, SFTP upload, ads_metadata segmentation, and conversion-optimised product feed campaigns for Shopify and DTC brands — with the organic shopping surfaces handled from the same catalog.
- MeasurementMeasurement & attributionPixel and Conversions API, view-through conversion reporting read correctly, dynamic URL parameters as the analytics join key, and cross-channel integrations that send signal back to OpenAI.
- Europe LaunchEurope launch readinessChatGPT Ads is expanding to 31 European markets. Account verification, measurement, and localised creative prepared now, so you launch on day one instead of week six.
The firstninety days.
- 1
Audit or set up the account
If you have an Ads Manager account we audit ownership, billing, pixel health, event matching, and structure. If you do not, we run the five-step setup under your ownership. Either way the first week ends with an account that can actually deliver and measure.
- 2
Instrument before spending
Pixel validated, at least one conversion event attached, Conversions API where server-side events matter, UTMs and dynamic URL macros agreed. A week of verification is cheaper than a month of unrecoverable data, because mismatched events never backfill.
- 3
Build the structure once
Objective and budget type are effectively permanent in ChatGPT Ads. We build one campaign per objective, market, or catalog segment, and several ad groups per campaign so messaging angles can be compared.
- 4
Run the weekly loop
New creative and revised hints every week. Winners judged on weekly cohorts with conversion data — never on day-one CTR — and every change dated in the account change log so the numbers stay interpretable months later.
- 5
Report in writing
A written performance update every week, with what changed, what we learned, and what we will do next. A dashboard updated daily sits behind it for anyone who wants the raw numbers.
- 6
Scale into the rest of the program
Once ChatGPT Ads is a P&L channel, we manage it next to Meta, Google, and the others so spend moves to wherever margin is best. On Operate, a fractional growth lead owns the whole paid program.
What happens,and when.
| Rhythm | What we do |
|---|---|
| Daily | Delivery check — impressions, clicks, spend, pacing. No bid changes on same-day conversion data. |
| Weekly | Creative drop, context-hint revisions, cohort review, written performance update, one variable changed at a time. |
| Monthly | Strategy review with leadership; reconciliation of Ads Manager against analytics and revenue. |
| Quarterly | Channel and CAC review across every paid surface you run. |
Fixed retainer.No spend tax.
Launch
$5,000/mo
ChatGPT Ads as a new channel alongside an existing program. Up to $40k managed spend, 4 concepts a month, weekly call.
Scale
$9,500/mo
ChatGPT plus one channel. Up to $150k managed spend, 10 creatives a month, twice-weekly call, server-side tracking install.
Operate
Custom
Full multi-channel paid program for 8-figure brands, dedicated creative pod, fractional growth lead, custom measurement build.
A percentage-of-spend fee rewards an agency for growing your media budget. A fixed retainer rewards it for growing your results. Full tier detail on the services overview.
Answered
straight.
What does ChatGPT Ads management include?
Everything needed to run the channel as a P&L line: Ads Manager account setup or audit, campaign structure, context hints, weekly creative, bidding and budget management, pixel and Conversions API measurement, and weekly written reporting. Cross-channel management of Meta, Google, TikTok, and LinkedIn is added on the Scale and Operate tiers.
How much does a ChatGPT Ads agency cost?
GPT Ads AI charges a fixed monthly retainer: Launch at $5,000 a month for up to $40,000 in managed spend, Scale at $9,500 a month for up to $150,000, and Operate on a custom quote. We do not take a percentage of ad spend, so our incentive is your performance rather than your media budget.
What is the minimum ad budget for ChatGPT Ads management?
We recommend at least $10,000 a month in media. Below that, the platform's daily minimums and the 24-to-48-hour conversion delay make it hard to reach statistically useful weekly cohorts, and a retainer stops making economic sense against the spend it manages.
Do you need access to my ChatGPT Ads account, or do you create one?
Either. If you have an account, invite us as a media buyer seat. If you do not, we set one up with one of your employees as the account owner and join as a team member. We never hold the account under our own email.
How is ChatGPT Ads management different from a GEO or AI-SEO agency?
GEO agencies work on being cited organically in AI answers. ChatGPT Ads management buys labeled placements below conversations through OpenAI's Ads Manager, with budgets, bids, a pixel, and reporting. They are complementary. We run the paid side and point clients to Measure.co for AI search visibility monitoring on the organic side.
How quickly can campaigns launch?
With an approved account and a working pixel, first campaigns typically go live inside two weeks, most of which is measurement verification. Without an account, add the Persona review queue, which OpenAI runs on a rolling basis with no published SLA.
Is there a minimum contract?
A recommended 90-day initial commitment, then month-to-month with 30 days' notice on either side. Ninety days is the shortest period in which weekly cohorts produce a decision-grade read on the channel.