Approved.Verified.Delivering.
Setting up ChatGPT Ads Manager now involves two signup paths, three settings you can never change, three separate account names, and four review gates that are easy to confuse. We run the whole thing under your ownership — right entity, right currency, names set deliberately — so the account is yours and the setup is done once.
- Permanent settings
- 3
- Country, currency and time zone
- Account names
- 3
- Account, Brand and Legal — two trigger review
- Account creation limit
- 10
- Accounts you belong to before you can't create more
- Business verification
- ≤7 days
- Business days, per OpenAI
What OpenAIasks for.
Most verification delays come from applying before these exist. We collect the lot in one working session and check the industry classification against OpenAI's Ads Policies before anything is submitted.
| You need | Why it matters |
|---|---|
| Business email | Domain email for the account owner, not a personal Gmail |
| Legal entity in an available country | Self-service requires the billed entity to be based in one of 63 listed countries |
| Registered legal name + brand name | Legal Name for billing and verification; Brand Name as users should read it beside your ads |
| Website on a matching domain | Domain approval checks that your advertiser identity matches your domain |
| 1:1 square logo | Transparent PNG preferred — it is shown with your ads, set in Settings → General |
| Industry classification | Accurate, not aspirational; mismatches get rejected |
| Country, currency, time zone | Permanent after account creation — pick the billing entity's country and currency |
| Government-issued ID | For the account owner, in case identity verification asks for it |
| Business credit card | With a billing address that matches the billing profile |
| Invoice delivery email | A shared finance@ alias, so invoices never depend on one inbox |
The setup,in order.
- 1
Sign up under the right owner, on the right path
One person creates the advertiser account and invites everyone else — and it should be your employee, not us. OpenAI now offers two signup paths: start from your website URL and let Ads Manager draft a first ad and campaign, or skip straight into Ads Manager. We usually skip, so structure and measurement are decided before anything can launch.
- 2
Permanent settings, then verification
Country, currency and time zone cannot be changed after creation, so we set them against the billing entity first. Then business verification (up to seven business days), industry eligibility and domain approval — separate checks. We check your category against OpenAI's policy table, including the US-versus-rest-of-world column, before anything is submitted.
- 3
Settings → General: logo and three names
Since 25 September 2026 every account has three names. Account Name is internal and changes freely. Brand Name is shown beside your ads, and changing it pauses serving until brand review approves. Legal Name is your registered entity, and changing it restarts business review. The single advertiser name typed at signup fills all three, so we set each one deliberately on day one.
- 4
Billing profile and payment method
A billing profile with business name, billing address and invoice email, then a card issued in the same country as the entity — a card from another country may not be accepted. Until both exist, nothing delivers. Self-serve accounts are charged against a payment threshold that starts low and rises with successful payments.
- 5
Roles, API keys, and change logs
Invite users from Settings → Users as Admin, Member or Viewer — the minimum each needs. Generate an API key if bulk uploads, the Insights API or programmatic campaign creation are on the roadmap, and confirm change logs are visible so every edit is attributable.
- 6
Pre-launch verification
Pixel installed and validated, at least one conversion event configured and attached, UTM convention agreed, and a first campaign built by hand in the guided UI. The account is handed over ready to spend, not merely approved.
Your account.Our seat.
OpenAI is clear that each advertiser business gets its own Ads Manager account, created by one account owner. We insist that owner is one of your people. GPT Ads AI joins as a media buyer seat, which is all a good agency needs to run the account daily.
That structure keeps billing, change logs, and the advertiser identity in your hands. If you ever change agencies, you remove a seat. Nothing has to be rebuilt.
| Seat | Who holds it | Access |
|---|---|---|
| Admin | The client's marketing or finance lead (the account owner) | Full access — creates the account, owns billing and names |
| Member | GPT Ads AI operator | Create and manage campaigns |
| Viewer | In-house analyst, finance, leadership | View content only — reporting and exports |
Many brands,one process.
Every advertiser needs its own account, its own verification and its own billing — but one OpenAI login can now switch between all of them, and the separate Account Name finally carries a naming convention without triggering review. Because you cannot create a new account once you belong to ten, we have clients create theirs and invite us, so the fiftieth brand is set up as cleanly as the first.
Per-advertiser checklist
Prerequisites, entity and currency, owner briefing, verification, three names, billing, seats — tracked per brand.
Naming and UTM conventions
Account Names in a Brand · Market · Billing convention, UTMs agreed before the first campaign, so cross-account reporting joins cleanly from day one.
API keys for bulk work
Generated under the client account, scoped to the buyer seat, so bulk upload and programmatic creation stay attributable.
Answered
straight.
Where do I log in to the ChatGPT Ads Manager?
Through OpenAI's Ads Manager Beta, using the OpenAI account of the person who created the advertiser account. There is no separate ChatGPT Ads login — the Ads Manager sits on your OpenAI account. If you were invited as a team member, you sign in with the email the invitation was sent to.
How long does ChatGPT Ads account verification take?
OpenAI states that business verification in progress may take up to 7 business days and needs no action from you. Verification, industry eligibility, domain approval and ad review are separate checks, and billing plus your logo and names in Settings → General still have to be completed before any campaign delivers.
Can an agency create a ChatGPT Ads account on a client's behalf?
It can, but the account owner should be a client employee who then invites the agency as a Member. One OpenAI login can belong to many advertiser accounts, but once you belong to 10 or more you cannot create another yourself — so agencies that create client accounts hit the limit quickly. Client-created accounts avoid it entirely.
Why is my ChatGPT Ads account approved but not delivering?
Usually incomplete billing, a logo and names never confirmed in Settings → General, a Brand Name change waiting for brand review, a Legal Name change that restarted business review, or a failed payment. Status tooltips on the campaign, ad group and ad say which gate is holding delivery.
What are the most common ChatGPT Ads account rejection reasons?
Category mismatch between the industry chosen and what the website sells, a restricted category under OpenAI's Ads Policies, a sign-up email domain that does not match the business website, a Legal Name that does not match the billing entity, a category allowed in the US but not in the target country, and failed identity checks — an expired ID or a delegate verifying instead of the owner.
Do I need a separate ChatGPT Ads account for each brand?
Yes — one advertiser account per advertiser, each with its own billing. Since late September 2026 eligible self-serve, card-billed advertisers can create additional accounts from the account menu, and one login switches between all of them.
What is the difference between Account Name, Brand Name and Legal Name?
Account Name is internal and changes without review. Brand Name is the public name shown with your ads; changing it pauses serving until brand review approves. Legal Name is your registered business name for billing and verification; changing it restarts business review and may pause serving. All three live in Settings → General.
What does GPT Ads AI charge for account setup?
Account setup is included in every retainer, starting with the Launch tier. As a standalone engagement it is scoped as a fixed-fee project that ends with an approved account, a validated pixel, one live conversion event, and a first campaign built — not just an approval email.