Case Studies

Numbers we
can defend.

Three representative engagements across the verticals we work in most. Client names are anonymized under active NDA. Reference calls available on request once we are in active conversation.

DTC Supplements

From single-channel to scaled ChatGPT acquisition

Challenge

An 8-figure supplements brand was reliant on Meta for 92% of new-customer spend. CAC had risen 38% year over year. They wanted a second compounding channel.

Approach

We launched ChatGPT Ads as a parallel channel within 11 days. Built a creative system mapped to high-intent buyer questions, instrumented server-side tracking, and migrated 18% of Meta budget into the new channel as performance proved out.

-31%
Blended CAC, 90 days
3.4x
ROAS on ChatGPT Ads
+22%
New customer growth MoM
“We treated ChatGPT as an experiment for six months and learned nothing. GPT Ads AI ran it as a P&L channel from day one.”
Head of Growth — DTC supplements brand
B2B SaaS

Pipeline from buyers researching inside ChatGPT

Challenge

A vertical SaaS company selling to operations leaders saw demo requests drop as buyers stopped clicking search ads. Their target persona was researching solutions inside ChatGPT.

Approach

Built a campaign structure targeting buying-stage prompts in the operations and supply-chain category. Paired ChatGPT placements with a tightened landing page and an updated MQL definition.

2.7x
Demo requests vs. paid search baseline
-19%
Cost per qualified lead
11 days
From kickoff to first booked demo
“Our buyers stopped Googling. The team helped us show up where they were actually doing the research.”
VP Marketing — vertical SaaS
Professional Services

Replacing a tired LinkedIn program with AI-led intake

Challenge

A high-ticket consulting firm was burning $40k/mo on LinkedIn Ads with declining response rates. They wanted higher-intent leads and a shorter sales cycle.

Approach

Cut LinkedIn spend by 60%, shifted budget to ChatGPT and Google branded search, and rewrote the intake form to filter for fit. Built a weekly creative pipeline anchored on founder thought leadership.

+58%
Qualified consult bookings
-44%
Cost per booked call
23 days
Avg sales cycle, down from 41
“We finally have a paid program our partners trust to feed the pipeline.”
Managing Partner — boutique consulting firm
Case studies are based on live engagements. Client identities have been anonymized where required by NDA. Metrics reflect measured performance during the specified engagement period. Past results do not guarantee future outcomes — performance depends on offer, margin, market dynamics, and execution.

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