# About — Meet Tarun Kapoor, Founder of GPT Ads AI URL: https://www.gptadsai.com/about Updated: 2026-05-21 Type: About > GPT Ads AI was founded by Tarun Kapoor, a performance marketer with twelve years of paid acquisition experience across the world's largest holding companies, one of the most recognized founder-led marketing agencies on the internet, and the top 1% freelance network in the industry. He acts as fractional CMO to Fortune 500 marketing teams and venture-backed startups. ## Founder — Tarun Kapoor Founder & Lead Operator, GPT Ads AI. Tarun has spent twelve years in paid media — first as an enterprise media buyer at the world's largest agency holding companies, then as the operator responsible for the bottom line at one of the most recognized founder-led marketing agencies on the internet, then as a top-1% independent operator inside Toptal's Growth Collective. At Neil Patel Digital — an agency doing roughly $6.5M in annual recurring revenue — Tarun was the senior media buyer responsible for adding more than $3.5M to the bottom line. He led paid acquisition for Ubersuggest, one of the largest independent SEO tools globally, alongside a roster of global enterprise brands. Today he advises Fortune 500 marketing teams and venture-backed startups as a fractional CMO, often getting operative on media buying, team builds, and the operating cadence in between. ## Career timeline ### 01 — Holding-Co Foundation GroupM, WPP, Ogilvy & Mather. Enterprise media buying inside the world's largest agency holding networks. Planning rigor, brand-side stakeholder management, and the economics of large-budget paid programs. ### 02 — Growth-Stage Acceleration Neil Patel Digital, Senior Media Buyer. Hired into Neil Patel's ~$6.5M ARR marketing agency. Responsible for adding more than $3.5M to the bottom line through paid acquisition. Ran campaigns for Ubersuggest. ### 03 — Elite Freelance Network Growth Collective → Toptal. Selected into Growth Collective, the curated network later acquired by Toptal — the global community representing the top 1% of independent operators. Continued running paid programs for venture-backed and growth-stage teams. ### 04 — Advisory & Fractional Leadership Fractional CMO to Fortune 500 marketing teams and venture-backed startups. Owns media buying, performance team setup, hiring, and operating cadence. ### 05 — Today Founded GPT Ads AI to bring twelve years of holding-company and growth-stage discipline to ChatGPT Ads — the first new performance channel of the AI era. ## Brand experience Direct in-house, agency-side, and fractional engagements with: Nestlé, Sage, Qualcomm, Aetna, Weight Watchers, Chubb, Novotel, Ubersuggest, Neil Patel Digital, GroupM, WPP, Ogilvy & Mather. Selected logos only. ## Mission Make AI ads boring. For two decades, advertising on Google was a wild experiment. Then it became a P&L line. The same compression is happening with ChatGPT Ads — and brands that get there first will lock in a CAC advantage their competitors spend years trying to undo. Our job is to make the channel feel as predictable, instrumented, and accountable as any mature performance channel. ## Operating principles 1. **Revenue or it didn't happen.** We report on revenue, contribution margin, and payback — not vanity metrics. If a campaign isn't moving the P&L, we kill it. 2. **Ship weekly, not quarterly.** New creative, new audience tests, and account changes land every week. Slow learning is the most expensive thing in paid media. 3. **Operator-grade transparency.** You see the account, the dashboard, the creative pipeline, and the loss reasons. No black-box reporting. 4. **AI-native, channel-agnostic.** ChatGPT Ads are our edge. Meta, Google, TikTok, and LinkedIn are still where most spend lives. We run both with equal seriousness. ## Contact Book a call with Tarun: https://calendly.com/tarunkapoor/discovery Email: hello@gptadsai.com LinkedIn: https://www.linkedin.com/in/tarunkapoor1 ## Related - /index.md - /services.md - /case-studies.md - /faq.md ## About this page Canonical machine-readable version of https://www.gptadsai.com/about.